Born in the South of France and raised in Switzerland and England, I grew up navigating different cultures, perspectives and ways of thinking. Somewhere along the way, I became obsessed with people: the way they think, connect, and react to the world around them.

“But why?” is my favourite game. It’s where the meat is (or tofu if you’re vegetarian). It leads to real insight, fresh ideas, and creative work that actually resonates.

Whether it’s through strategy, storytelling, or concept development, I love finding the thread that makes people stop, think, and feel something.

I hold a strong passion for telling stories and I like to think I do so best with a Cuppa to my right and my latest read to my left.